Club Visioning

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The visioning process is designed to help a Rotary club create its own vision and to discover the steps necessary to achieve that vision. The result is unique to each club because this is not a vision decided by the Rotary District or by Rotary International. The result is a vision designed and endorsed by the club’s own members.

A club visioning event brings together a good cross-section of its membership from the newest to the most experienced Rotarian. The process uses the talents and life experience within the club to develop a vision and goals reflecting that club’s membership, thus providing a renewed focus on objectives. The challenge during this three to four-hour process is to gather as many ideas and opportunities for the future from a group of 12 to 25 Rotarians and then condense it down to the most important goals as determined by that club. To make sure that all of this can be accomplished within a limited time frame, the club visioning event is run by an outside neutral, well-trained team of Rotary facilitators who do not suggest or promote projects.

This is not a strategic planning process. However, it does provide necessary material that can be used to either help review an existing club’s strategic plan or help in the development of such a plan at a later time. A new tool offered is the Vision to Plan process using SMART Goals. By the end of the process, each club will have a clear vision of the following:

  • What the club stands for in the community;
  • The club’s target membership size in three to five years;
  • Identification of the club’s attributes;
  • Top objectives for all avenues of service; and
  • Ways to improve the club’s leadership development.

If a club starts with an effective visioning event, it leads to a long-range plan that can effectively result in enhanced programs both locally and internationally. A club vision is a living management tool that begins this process by defining a shared commitment, providing long term direction, creating a framework to establish goals and objectives, and helping the club to optimize the use of its resources.

The key thing to remember is that this visioning process is designed to make sure that it is the club members who are providing the input and deciding the goals, objectives, and action steps that they want to take in order to realize the vision that they have created for themselves as a Rotary Club in their community.

View the Club Requirements to Host a visioning event here.

The District 6110 Club Visioning Committee looks forward to hearing from you. If you would like more information on the Club Visioning process, contact

For more information, Cathy Webster, District Visioning Chair, can be contact at 918-625-5720 or


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